Berkeley Life

Berkeley Life is a science-backed nitric oxide wellness & supplement company that had built the business through healthcare practitioners for the past 5 years.

In 2024, Emily came onboard as CMO to drive the direct-to-consumer launch—entering a crowded supplement market where most consumers didn’t yet understand nitric oxide or why it mattered.

Achieved improved paid media efficiency (CTR & ROAS), new marketing team and agency partners, and increased revenue MoM.

• Built the consumer brand positioning, visual identity system, and messaging, producing new creative and messaging across all touch points.

• Defined core audiences (men & women 40+) through research, workshops, paid media and creative sprints

• Led multi-channel growth across DTC, Amazon, national HCP market, Healf, and affiliates

• Integrated marketing including: paid social ads (Meta, google, media partners) email, podcasts, event marketing, brand partnerships, podcasts, and social channel revamp

• Launched new website and optimized both HCP and DTC to increase conversion and time spent on site

• Integrated AI tools and developed frameworks, processes, and scalable content systems

• Weekly creative sprints to tested and optimize paid media

• Formed strategic wellness partnerships (fitness clubs, doctor networks, 40+ wellness and women-led communities, ie Create & Cultivate, NY Fashion Week, Superage, etc)

• Built out and managed the full marketing team, agencies, and partners

• For HCP, supported sales team in all marketing efforts with focus on conferences, email, toolkits, and content creation for linkedin

• Managed P&L and monthly budgets to achieve monthly / yearly goals