Berkeley Life

Berkeley Life is a science-backed nitric oxide wellness company that had built the business through healthcare practitioners for the past 5 years. In 2025, Emily came onboard to drive the direct-to-consumer launch—entering a crowded supplement market where most consumers didn’t yet understand nitric oxide or why it mattered. Achieved 20% MoM revenue growth, improved paid media efficiency (CTR 1% → 5%, ROAS 1+), and increased revenue overall via content-driven and podcast marketing.

• Built the consumer brand positioning, visual identity system, and messaging, producing new website, photography, email series, paid ads, and paid media.

• Defined core audiences (men & women 40+) through workshops, research and testing and strategy

• Led multi-channel growth across DTC, Amazon, HCP, Healf, through paid, email, podcasts, partnerships (online and IRL events), and social strategy

• Launched new website and optimized both HCP and DTC to increase conversion and time spent on site

• Established scalable content systems and publishing cadence

• Built and scaled influencer, affiliate, and podcast programs

• Tested and optimized paid media to identify high-converting creative weekly

• Formed strategic wellness partnerships (fitness clubs, doctor networks, 40+ wellness and women-led communities, etc) to drive awareness and sales

• Built out and managed the full marketing team, agencies, and partners

• Managed P&L and monthly budgets (along with testing plans, reporting etc) to achieve monthly / yearly goals

The brand successfully launched into consumer with a clear message, strong execution, and a repeatable growth engine. We achieved consistent month-over-month growth across DTC and Amazon, established a sustainable influencer and affiliate strategy, and positioned Berkeley Life as a trusted, consumer-ready nitric oxide brand.