Little Spoon

Little Spoon is an award-winning, category-leading DTC brand on a mission to make parents’ lives easier and kids healthier through USDA organic, non-GMO baby food across six developmental stages.

Emily served as Client Director & Strategist, partnering with SMAKK Agency to lead Little Spoon’s first-ever brand campaign—focused on elevating its uncompromising standards in kids’ nutrition.

“Little Spoon, Big Change” was a monumental, data-led campaignthat broke through the baby food category—leveraging expert voices, bold visual storytelling, and powerful graphics to drive awareness, elevate credibility, and increase on-site engagement.

Emily led the project end-to-end—guiding strategy, aligning internal teams, stakeholders, and driving momentum across teams to ensure the work stayed on track, strategically sharp, and breakthrough at every stage.